YOUR HOME DESERVES MORE THAN A “FOR SALE” SIGN

Nancy Bergman Unique Listing Marketing Plan -How to price a home in Salt Lake County

Selling your home isn't just about putting it in the MLS and hoping the right buyer comes along.

My job is to create attention, interest and confidence in your home—and then stay involved from the first conversation through closing.

01 | STRATEGY BEFORE THE SIGN

Before we list, I look at your home, the neighborhood, recent sales and your current competition.

Together, we develop a pricing and launch strategy designed around today's market—not yesterday's.

02 | PREPARE IT TO COMPETE

Small things can make a big difference.

I'll help you determine what is worth doing before we go live—from decluttering and presentation to repairs, staging recommendations and contractor quotes.

When appropriate, we can also discuss a pre-listing inspection to uncover potential surprises before a buyer does.

03 | PROFESSIONAL PRESENTATION

Your home's first showing happens online.

Professional photography, compelling listing remarks and thoughtful presentation help your home stand out and give buyers a reason to schedule an in-person showing.

04 | MORE THAN MLS EXPOSURE

Your home gets the traditional MLS exposure—but my marketing doesn't stop there.

I promote your listing through:

MLS + major real estate websites + social media + email marketing + my local network + targeted buyer outreach

The goal is to get your home in front of as many qualified eyes as possible.

05 | I MARKET THE NEIGHBORHOOD, TOO

People aren't just buying a house.

They're buying a neighborhood and a lifestyle.

I highlight what makes your location special—from nearby parks and trails to shopping, restaurants, schools, commuting options and the things that make the area feel like home.

06 | SOCIAL MEDIA WITH A STORY

Instead of simply posting:

“NEW LISTING!”

I create content that gives buyers a reason to stop scrolling.

Features. Lifestyle. Location. Price opportunities. What makes the home different.

Because sometimes the right buyer just needs to see the story behind the house.

07 | OPEN HOUSES THAT CREATE FEEDBACK

An open house isn't just about waiting for people to walk through the door.

It's another opportunity to create exposure, talk with buyers and agents, and learn what people are responding to—or what may be holding them back.

08 | I WATCH THE MARKET'S RESPONSE

One of the most important parts of selling is knowing what the market is telling us.

If we're getting:

No showings → We look at exposure and price.

Showings but no offers → We look at condition, presentation and price.

Multiple offers → We carefully evaluate the terms and strategy.

I don't believe in making changes just for the sake of making changes.

We use the feedback to make informed decisions.

09 | I'M THERE THROUGH THE DETAILS

Once we're under contract, my job doesn't stop.

I stay involved with inspections, repair negotiations, contractors, appraisal, lender issues, deadlines and the many little things that can come up between contract and closing.

You have one point of contact: me.

MY PROMISE TO YOU

COMMUNICATION. STRATEGY. FOLLOW-THROUGH.

I'm not interested in simply putting your home on the market.

I'm interested in helping you make smart decisions throughout the entire process.

My approach is simple:

EXPOSURE + CONDITION + PRICE

= A STRONGER CHANCE TO ATTRACT THE RIGHT BUYER

And I'll be right there with you, from “Let's talk about selling” to SOLD.

Nancy Bergman

Salt Lake Home Pros | Homes International

Your Neighborhood Realtor

📞 858-617-9449
📧 nancybergmanrealtor@gmail.com
🌐 www.saltlakehomepros.com